Posted by: Matt Shanahan Subscriber loyalty is not just about revenue retention. In fact, revenue expansion is where a loyalty metric really starts to hit its stride—cross-selling, up-selling, and even new subscriber acquisition. Because Demand Rating is measure of subscriber loyalty, it can be used to identify new revenue opportunities with existing subscribers through targeted cross-selling efforts. Denials, the statistic that tracks attempted access of unlicensed content or services, is a great indicator of subscriber demand, but denials alone don’t indicate whether a cross-sell opportunity exists. Demand Ratings give that insight. High Demand Ratings equal subscriber loyalty, so subscribers with high Demand Ratings are already ‘feeling the love’ with your offerings. They perceive good value in your service, making them likely to be open […]
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