Scout® is a cloud-based customer lifecycle management solution to accelerate sustainable revenue and profit growth.
We're in the midst of a seismic shift in how companies do business and how customers buy products and services. Purchase-to-use is winning, and purchase-to-own is on its way out. Why? It's simple: the new business models of the Internet have taught customers to only pay for the value your product or service delivers.
Before the rise of cloud computing and the Internet of Things, a company would ship its product, monitor customer satisfaction by surveys, and measure performance by customer acquisition. A company had no practical way of knowing if the customers got value, but a customer’s sunk cost meant retention was not the driver of profitability.
Now, that is all different. Customer acquisition does not equate to profitability. Customer retention is the new measure for profitability and is now dependent on a customer’s success in using the product or service. And sustainable growth now comes from increasing customer usage of your portfolio of products and services.
Scout® is a customer lifecycle management solution designed to maximize customer value and accelerate sustainable growth in revenue and profits. Scout is the first solution that transforms your silos of customer data and usage data into predictive analytics and automations that personalize your customer interactions at scale. By providing ongoing insight into customer usage, Scout helps companies grow retention rate through customer success, maximize customer lifetime value through add-on and upgrade sales, optimize rate plans, and increase trial conversions.
Scout is a product division of ServiceSource International, Inc.
ServiceSource International, Inc. is the global leader in cloud-based recurring revenue management. With more than a decade of experience focused exclusively on growing recurring revenue, ServiceSource’s products and services are based on proven best practices and global benchmarks. Headquartered in the Cloud Corridor of San Francisco, ServiceSource® manages more than $14.5 billion in recurring revenue for the world's largest and most respected technology companies. ServiceSource renews a customer contract every 47 seconds through engagements in more than 150 countries and 40 languages.
