Posted by: Matt Shanahan Everything is a service more and more. And no surprise, this new “everything as a service” approach (XaaS) allows organizations to effectively add value to commoditized products where the costs of goods approach zero. The service “wrapper” becomes the new differentiating factor; the demise of the “discrete” product gives rise to the subscription-based business model. This fundamental transition from products to services fuels another change as well—the way we measure demand. Not long ago understanding demand was as simple as tracking orders. A single product was offered, customers acted as a single market, and demand was understood solely through the analysis of purchase data. The product world worked like the sleepy magazine company who upon customer order […]
Archive | Subscriptions
Scout Analytics Momentum
Posted by: Mark Upson I’m just getting over jet lag from my recent trip to Ireland where I had the opportunity to speak at Outsell’s Signature Event that draws 100s of the top executives in the information provider industry. At the conference, there was a lot of discussion about the economy and its effect on new customer acquisition and existing customer churn. There was a greatly increased interest in making sure existing customers were getting value for their dollar. This economic climate and the increased need to better understand customer demand (or lack of it…) is providing a great opportunity for us here at Scout Analytics. Wednesday we announced completion of our third consecutive quarter of record revenue growth since […]
Can usage data help improve real estate agent productivity?
Maybe more than you would think. There appears to be an interesting correlation. According the Bureau of Labor and Statistics (http://www.bls.gov/k12/money05.htm#pay), the distribution of income in between agents looks like this: • The highest-paid 10 percent earned more than $111,500 a year • The middle half of all real estate agents earned between $26,790 and $65,270 a year • The lowest-paid 10 percent earned less than $20,170 a year According to a recent data analysis for session activities by real estate agents, we noticed the following: • The most active users of an MLS (upper 10%) originated 38.2% of all sessions • The average active users (middle 50%) originated 31.9% of all sessions • The least active users (bottom 10%) originated 0.3% of all sessions This […]
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