Posted by: Mark Upson What if you could track your subscriber relationships as easily as your financial portfolio? Think of Demand Rating™ as the P/E Ratio for the subscriber relationship—it’s the strength of product demand in a single number. Where the P/E ratio for a company is a financial indicator of investor demand for a company’s stock, giving investors a single, normalized number that can be analyzed and compared across the portfolio, Demand Rating gives that same type of clarity for the strength of the subscriber relationship, i.e., subscriber loyalty. Pretty powerful stuff considering most companies must rely upon the subjectivity of the account team to determine subscriber loyalty. Yes, they use pseudo numbers like “confidence level” with guidelines for […]
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