Archive | Audience Selling

Posted by: Matt Shanahan For a market to exist, there needs to be both buyers and sellers. With all the recent articles on about advertisers and agencies engaged in audience buying, it figures that there would be articles about publishers engaged in audience selling. After googling “audience selling,” I was surprised with the dearth of results. This was the top hit for audience buying ( Digital Marketing Guide: Audience Buying on AdAge from 2010), and this was the top hit for audience selling (Sell Your Audience, Not Your Product on BusinessWeek from 2005). Audience selling as a specific phrase is so absent that it won’t surprise me if this blog post makes the first page of results on Google for audience selling. […]