Posted by: Matt Shanahan
In my previous post, I was shocked by the revenue per reader for People Magazine ($408 revenue/visitor/year). That revenue production is fantastic. With the recent announcement of the Demand Media S1 filing, I thought it would be interesting to see where their model would have to get in order to produce the same revenue at their rate of $1.60 revenue/visitor/year. The answer is over 918M uniques (3.6M*408/1.6).
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