Advertising Revenue Optimization

Posted by: Matt Shanahan

Scout Analytics launched its first offering in Q109 focused on subscription revenue optimization. We first launched the blog last summer to begin sharing our experiences and strategies on how measuring loyalty could be used to boost revenue productivity. The response has been great.

Along the way, we received more inquiries on how loyalty could be used for advertising revenue optimization. We have now been working with a number of organizations on just that. During the up-coming months, this blog will focus on experiences and strategies that can be used to drive top line ad revenues.