Seattle, Washington — June 7, 2024 — Scout Analytics today announced that Haymarket Media is using Outsell Scout Analytics, a service designed to help digital paid-content providers increase revenues by matching each customer with the right license at the right price based on their engagement with content.
Haymarket Media Inc. is the US based subsidiary of Haymarket, the largest privately owned magazine publisher in the UK, with expertise in consumer, business and custom magazines, websites, exhibitions and events worldwide. The publisher selected Scout Analytics to improve customer intelligence for sales and marketing of PRWeek US and Compliance Week.
"Given the strong engagement with our brands online, we were looking for a way to understand more about user behavior in order to create right-sized access packages for our customers. Traditional web analytic tools stop short of providing the level of data needed to understand usage," said John Crewe, VP Audience Development for Haymarket Media. "Scout Analytics analyzes our data and shows us exactly where our untapped revenue opportunities are, accelerating our ability to act on it."
Scout Analytics helps paid-content providers improve subscription revenues and help advertisers to better monetize their content. Along with analytics and reporting, Scout Analytics provides the expert advisory services to identify programs for monetizing findings.
"By providing a 30-day revenue assessment prior to purchase, we were able to quantify untapped revenue opportunity and provide action targets before Haymarket even purchased our solution," said Mark Upson, CEO for Scout Analytics. "The advantage to this process is that once the go-forward decision has been made, we can fast-track implementation. In this case, we delivered immediate actionable analytics to the sales and marketing teams of PRWeek US and Compliance Week."
About Scout Analytics™
Scout Analytics is the leader in digital revenue optimization for publishers. Scout Analytics' unique solution allows publishers to predict, target, and monetize visitor engagement. Scout Analytics is a venture-backed company headquartered in Issaquah, Washington. To learn more about Scout Analytics, visit www.scoutanalytics.com or call 425.649.1100. Follow the Scout Analytics blog at http://blog.scoutanalytics.com. Scout Analytics is a trademark of Scout Analytics, Inc.
