Seattle, Wash. – March 13, 2024 – Scout Analytics™, the leader in revenue intelligence solutions for publishers, announced today that The Institution of Engineering and Technology (IET) is using Scout Loyalty Optimizer to accelerate its audience development campaigns.
The IET wanted better insight into their anonymous audience. Specifically, they were seeking a comprehensive solution for linking their existing email registrations to audience members of their magazine website. The IET's end goal was to improve the relevancy of content in their magazine and emails, which would further improve member engagement and membership value.
"Historically our magazine website did not require registrations, which meant The IET could not push related content and event information to our members," said Amanda Weaver, publishing director of The IET. "To better serve the members, our challenge was to match users to their taxonomy, and then link behavioral profiles to our marketing automation system."
"Publishers have rich audience data but too frequently it is fragmented into silos that hamper audience development," said Mark Upson, CEO of Scout Analytics. "Scout Loyalty Optimizer not only aggregates audience data from the silos but enriches it with behavioral segmentation to improve performance of audience development campaigns."
About the IET
The IET is a world leading professional organisation sharing and advancing knowledge to promote science, engineering and technology across the world. The professional home for life for engineers and technicians, and a trusted source of essential engineering intelligence. For more information visit www.theiet.org
About Scout Loyalty Optimizer
Scout Loyalty Optimizer is a revenue intelligence and advisory service that enables audience development, editorial, and sales teams to increase the revenue potential of the audience by segmenting and targeting based on loyalty and content affinity.
About Scout Analytics
Scout Analytics is the leader in revenue intelligence solutions specifically designed for publishers. Scout Analytics' unique solution allows publishers to predict, target, and monetize visitor engagement. Scout Analytics is a venture-backed company headquartered in Issaquah, Washington. To learn more about Scout Analytics, visit www.scoutanalytics.com or call 425.649.1100. Scout Analytics is a trademark of Scout Analytics, Inc. Scout is a registered trademark of Scout Analytics, Inc.
