Seattle, Washington — February 3, 2024 — Scout Analytics™ today announced that Reed Business Information UK is using Scout Analytics, a service to help digital paid-content providers increase revenues by matching each subscriber with the licensed content that will best meet their needs.
Reed Business Information UK (RBI-UK) brings market leading brands to a significant audience of decision makers worldwide through its multi-platform media of online data services, marketing solutions, web sites, magazines, exhibitions, conferences and industry awards. Using Scout Analytics, RBI-UK can better understand subscribers' usage of their licensed content—analyzing the information to improve content offerings in order to deliver a better experience for users and more value. RBI first implemented Scout Analytics for the Bankers' Almanac data service and is rolling the Scout Analytics service out across other leading RBI services including ICIS, the market intelligence service for the global chemical and energy industries, and XpertHR, the online service for human resources professionals .
"Scout Analytics is helping us to better understand user engagement of our data services. We have new insights into the value relationship of users and content," said Dominic Feltham, Chief Operating Officer at Reed Business Information (UK). "These new insights are adding great value to our content plans as well as our approach to sales and marketing."
As publishers and information providers broaden their content offerings, their licensing options become more numerous. By working with actual behavioral data of subscribers, Scout Analytics helps publishers create licensing that matches users' needs and interests of various demographics. The service has uncovered licensing improvements for content providers to grow subscription revenues by 10-15 percent.
Using a patent-pending Demand Rating™ technique, Scout Analytics enables license optimization by rating subscribers' engagement as a ratio of revenue to identify such issues as under-utilization, or unlicensed use. Scout Analytics also includes the expert advisory services to identify actionable programs for monetizing the findings.
"Optimizing license revenue is the key to maximizing profitability of paid content," said Mark Upson, Chief Executive Officer, Scout Analytics. "Scout Analytics allows Reed Business Information UK to find and act on the mismatch between revenue and engagement to create revenue and profit growth."
About Scout Analytics™
Scout Analytics is the leader in revenue optimization solutions for digital publishers. Scout Analytics' unique SaaS offering provides behavioral analytics that predicts, targets, and monetizes visitor loyalty. Scout Analytics and Demand Rating are trademarks owned by Scout Analytics, Inc., and are used under license. Scout Analytics is a venture-backed company headquartered in Issaquah, Washington. To learn more about Scout Analytics, visit www.scoutanalytics.com or call 425.649.1100. Follow the Scout Analytics blog at http://blog.scoutanalytics.com
