Seattle, Washington — July 12, 2024 — Scout Analytics™ today announced the successful deployment of Scout Analytics by The NASDAQ OMX Group, Inc. (Nasdaq:NDAQ), the world's largest exchange company, as a way to increase the loyalty of its Global Index Watch subscribers. Scout Analytics is a service for paid-content providers seeking to ensure that they are fully meeting every subscriber's needs.
NASDAQ OMX has developed new front-end data products, including Global Index Watch, to complement its existing data-feed business, and has chosen subscriber loyalty as a key metric in measuring its success. Previously, like most paid-content providers, the group relied mainly on anecdotal feedback. Today, NASDAQ OMX uses Scout Analytics for its unique ability to measure and rate subscribers' loyalty, information that will ultimately allow the content provider to strengthen their engagement.
"Ensuring customers receive good value from our front-end data business is critical to our success," said Randall Hopkins, Senior Vice President, NASDAQ OMX Global Data Products. "We needed analytics that could ensure the right resources and efforts are directed toward customer needs at the right time. The customer loyalty metric gives us a lens to better see customer needs and in turn make better decisions."
Scout Analytics is a revenue optimization solution that rates subscriber loyalty and predicts subscribers' needs based on specific behaviors and usage patterns, using a patent- pending Demand Rating™. In addition, the bundled advisory services identify for the paid-content provider actionable programs to build and monetize subscriber loyalty.
Scout Analytics is providing NASDAQ OMX insight in a number of ways. The service provides NASDAQ OMX's product managers an understanding of which subscriber segments use which data indexes to help them package the entitlements optimally. It also provides sales managers an understanding of which prospects are the most likely to receive the most value, to focus their effort on building long-term subscribers. Additionally, Scout Analytics provides account managers an understanding of which subscribers are not getting the full value of the service and might be at risk of defection. Finally, Scout Analytics provides a new basis for understanding, monitoring, and growing business – subscriber loyalty.
"The strength of a product is not measured by the breadth and depth of features or data but rather by the breadth and depth of subscriber loyalty," said Mark Upson, chief executive officer, Scout Analytics, which provides the platform on which the service is based. "The NASDAQ OMX Group understands this deeply, and is building it into its operations. Its subscribers will be sure to benefit."
About Scout Analytics™
Scout Analytics is the leader in revenue optimization solutions for digital publishers. Scout Analytics' unique SaaS offering provides behavioral analytics that predicts, targets, and monetizes visitor loyalty. Scout Analytics is a venture-backed company headquartered in Issaquah, Washington. To learn more about Scout Analytics, visit www.scoutanalytics.com or call 425.649.1100. Follow the Scout Analytics blog at http://blog.scoutanalytics.com.
