White Paper: Analytics and Community

One of the greatest challenges that subscription companies face is retaining customers and growing revenue. Failure in either of these categories can put a company on a downward spiral of churn and decreasing profits.

In this white paper commissioned by Beagle Research Group, Dennis Pombriant discusses the importance of applying customer loyalty analytics to understand and act on customer needs to create loyal advocates.

Download this white paper to learn:

How understanding the customer lifecycle can help you discover opportunities to foster loyalty
How to use customer loyalty software to derive key performance indicators (KPI’s) that track continuous improvement of customer experience and churn reduction
How building customer communities can facilitate engagement and provide actionable insights into product improvement

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