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Mind the Gap: Avoiding Revenue Pitfalls in the Subscription Economy
In the book “Consumption Economics,” the authors describe a phenomenon called the “consumption... [...]
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Harnessing Usage Data

Scout Analytics decreases your churn and increases your customers' lifetime value 10-15% by harnessing the power of usage data.

Usage is the basis for customer and revenue retention in subscriptions, and usage data provides the insights for increasing customer lifetime value. And yet, usage data has been out of reach for decision makers — until now.

Scout Analytics provides the industry-first usage data platform for sales, marketing, and service to answer questions such as:

  • Which trials are most likely to convert?
  • Is customer adoption meeting expectations?
  • Did the customer receive good value from the subscription?
  • Is the subscription underpriced compared to usage?
  • Which other offers should be recommended?
  • What pricing and packaging changes will increase revenue?

  • Because subscription revenue models spread out payments and defers profits across multiple renewals, usage data becomes critical to understanding customer relationships and reaching profitability.

    Scout Analytics equips online services with reliable insights derived from usage data that minimize churn and maximize revenue. Scout Analytics' industry-first usage data platform and solutions are proven to increase customer lifetime value 10 to 15%.

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    Scout Analytics is optimizing billions in digital subscription revenues today. Learn more Scout Analytics increases trial conversions, boosts retention rates, grows renewal yields and optimizes charge plan performance. Learn more
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