Turn Your Usage Data into Growth
Recurring revenue business models are here to stay—from software and media to cars, medical devices, and any number of other products and services. But what's the fastest path to growth for a recurring revenue business? How do you shrink the time to profitability when, for example, the average SaaS customer isn't profitable for 3.1 years?
Ensuring usage is the key—not just for customer success and retention, but for accelerating recurring revenue growth and profits. With this seismic shift in purchase behavior from pay-to-own to pay-to-use, you need to study and understand customer usage data, and then apply that knowledge across your organization.
Usage data gives you the intelligence to drive the levers behind recurring revenue growth and profitability, from customer satisfaction to operational efficiency to rate plan structure. Recurring revenue management—built on a solid foundation of usage data—can help your departments answer questions such as:
- Which trials are most likely to convert?
- What are reasonable expectations for customer adoption?
- Is a given customer receiving good value from their subscription?
- Is a given subscription underpriced compared to usage?
- Which other offers should be recommended to a particular customer?
- What pricing and packaging changes will increase revenue?
Scout can help you answer these questions by leveraging your usage data—so you can align your product and account management strategies to drive recurring revenue growth and profits. With our best-in-class recurring revenue management solutions, we have a proven record of rapid ROI and an overall recurring revenue increase of 10% to 15% for most clients.
