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The Customer Data Hub is the cloud storage where organization, user, contract, and behavioral data are aggregated and integrated to produce actionable yield management metrics. Our Scout® Link data services make it easy to adapt the Customer Data Hub to your specific business requirements and technical environment. Add attributes, data sources, or data connections and have them immediately available in dashboards and reports.
Support your existing business practices
We use an Adaptive Schema to model and analyze your unique definitions of contracts, customers, users, and content.
Breakdown the silos for managing lifetime value of customers
The Data Synchronization Service is an integration layer that connects the Customer Data Hub to your existing CRM and billing systems and workflows.
Discover exactly how your customers engage
Data Ingestion Service records and classifies behavioral data from your web logs and from the Scout Analytics Tracking Code, producing powerful yield optimization metrics.
See everything in one place
Data Mash-up Service links behavioral data to organization, user, and contract data, showing you a single consolidated view of your customers to guide marketing, pricing, and sales decisions.
Trust what you see
Data Integrity Service checks the quality of incoming data, flagging missing or incorrect values and producing highly reliable, actionable information about your customers.
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