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Scout Analytics™

Revenue Assurance

Revenue Retention

Revenue Expansion

Platform

FAQ

Why Behavioral Analytics?

Removing Renewal Risks
behavioral analytics

Scout Revenue Retention is an application that protects existing revenues by identifying a lack of demand that would be indicative of customer churn. Scout Revenue Retention identifies underutilization, ranks its potential for churn, and triggers corrective action workflow. The software-as-a-service application (SaaS), enables account managers and executives to easily identify, prioritize and mitigate revenue risks, shoring up the return from hard-earned customer relationships.

The Problem
Customer churn not only decreases the lifetime value of a customer, but it also decreases the impact of new customer acquisition to the bottom line. Because of missing tools, most online services investigate churn risk only at renewal time which 90% of the time is too late.

The Solution
Scout Revenue Retention provides a continuously updated demand rating for each customer. Sudden swings, failing to reach thresholds, and low usage compared to peers are all signals of churn risk. From these indicators, Scout Revenue Retention initiates immediate corrective action to mitigate renewal risks.

Through powerful dashboards, analytical tools, and workflow automation, Scout Revenue Retention delivers new insights to optimize revenue for an online service.

Why Behavioral Analytics?
Online services now generate more than $110B in revenue from subscriptions, and is poised for growth with the move to software-as-a-service, limitations of the ad-only model, and proliferation of mobile devices. Scout Analytics is a part of a new, emerging category of behavioral analytics that enable organizations to quickly become super crunchers of usage data-allowing them to gain deep insight into customer behavior, offer individualized service offerings, and maximize recurring revenue.
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