Visitor Intelligence
Demand Rating™

What if you could track your customers’ or audience’s loyalty as easily as your financial portfolio? Think of Demand Rating™ as the P/E Ratio for visitor loyalty—it’s relative demand for your product in a single number. Where the P/E ratio for a company is a financial indicator of investor demand for a company’s stock, giving investors a single, normalized number that can be analyzed and compared across the portfolio, Demand Rating gives that same type of clarity for your visitors' loyalty and demand.

Demand Rating is a key engagement metric that is incredibly powerful in its simplicity. The rating compares how much a visitor consumes to how much they pay for it. For paid-contnet, usage can be tracked as the number of sessions, downloads, page views or transactions, and payment is just that—the subscription cost. For ad-supported content, the usage tracking is similar but the ratio uses engagement time rather than subscription cost. The ratios normalize all the variables in usage and results in a quantifiable indicator of loyalty and demand for each specific visitor.

When you reduce loyalty to a quantifiable number a world of possibilities come into play. Suddenly, loyalty can be understood over time, and it can be understood in comparison to other visitors, to segments of visitors and across product lines. High demand ratings are good; low ratings are bad; and the rating implicitly incorporates revenue risk and opportunity into the equation. Demand Rating enables visitors to be averaged, ranked and compared.

With Demand Rating, a publisher or information provider can group visitors with high loyalt scores and then compare their engagement metrics to those visitors receiving low loyalty scores. The delta between these groups will offer insight into consumption and loyalty drivers. Additionally, Demand Rating can compare loyalty across segments—maybe geographical, organizational, or firmographic—to understand which drivers for particular segments.

Request a demo now. See Demand Rating in action.