Demand Intelligence
Scout Analytics Platform

At the center of Scout Analytics™ is the Scout Analytics Platform which aggregates usage and firmographic data and then links it to purchase contract data, building unique understanding of demand for each customer. For each customer, Scout Analytics computes a Demand Rating™ providing insight into the strength of the customer relationship. The Demand Rating can be monitored overtime, compared to other customers, and combined with others to create index of strength for business as whole. Measuring changes in Demand Ratings can be used to detect churn risks, capture up-sells and identify cross-sell opportunities. Only the Scout Analytics Platform connects contract data with usage and firmographic data to provide true demand intelligence.

AGGREGATE	ANALYZE	ACT
Demand Profiler Collects access and usage data to rate and rank a customer's demand relative to other customers	Opportunity Finder Detects actionable customer demand for capturing up-sells, preventing churn, and increasing cross-sells	Interaction Manager Translates insight into communication, promotions, and customer follow-up to optimize recurring revenue