Invest in what your audience wants

For any specified content (e.g. page or section), Content Performance Analysis displays audience size and consumption patterns by loyalty segment—Fans, Regulars, Occasionals, and Fly-bys—so you can allocate audience development and editorial resources based on actual audience demand.

Get clear feedback on marketing and editorial

Audience Snapshots compare audience characteristics (size, loyalty, composition, and behavior) at specified intervals, letting you see the impact of promotional campaigns and content strategies.

Increase subscription and advertising revenue

For any specific content, Engagement Intelligence provides demographic, firmographic, and behavioral segmentation of your audience so you can develop effective paywall strategies and segment your ad inventory to increase yield.

Boost engagement and click-through-rates

Enable content personalization and advertising targeting with Audience Match (optional), which dynamically sets audience segmentation cookies for use by content and ad servers.

Make paywalls work for you and your audience

Paywall Planner (optional) identifies audience and content combinations with the biggest potential for subscription revenue so you can model and implement effective paywall strategies.

The Audience Data Hub integrates organization and user data with audience engagement and content performance data to provide powerful metrics for increasing your online revenue. Our flexible data modeling framework makes it easy to customize the Audience Data Hub for your specific business requirements. Add attributes, data sources, or data connections and see them displayed immediately in easy-to-read dashboards and reports.

Support your existing business practices

We use an Adaptive Schema to model your unique audience engagement and editorial lifecycles so that you get precisely the categories of data you need.

Discover exactly how your audience engages

Ingestion Service records and interprets behavioral data from your web logs and from the Scout Analytics Tracking Code, producing powerful insights into audience engagement patterns to guide marketing and editorial strategy.

See everything in one place

Integration Service integrates behavioral data with organization, user, and contract data, showing you a single consolidated view of your audience to identify opportunities for boosting engagement.

Trust what you see

Integrity Service checks the quality of incoming data, flagging missing or incorrect values and yielding highly reliable, actionable information about your audience.

Get the highest possible return on your investment in Scout Loyalty Optimizer. Through regular consultations with a Scout Revenue Advisor, a behavioral analytics expert, you'll learn why and how to use behavioral analytics to analyze, segment, target, and grow your audience. You'll also receive ongoing support for integrating behavioral analytics best practices into your audience development, editorial, and sales organizations.

Accelerate results

Our Quick Start methodology tailors best practices for behavioral analytics to your particular business, so you see real benefits fast with minimal disruption of your existing workflows and systems.

Align your teams for maximum revenue impact

Receive expert Change Management Guidance to ensure that everyone in audience development, editorial, and sales learns to operate from the same behavioral analytics playbook.

Integrate behavioral analytics best practices into your operations

Use Audience Tracking to track and quantify incremental changes in audience size and engagement so you can establish revenue objectives and institutionalize the use of behavioral analytics across your operations.