Loyalty Analytics is comprised of a collection of behavioral analytics designed to optimize the various revenue streams associated with digital media.

Invest in what your audience wants

With Content Analytics, publishers are now able to align the right content with the right audience member based on the individual's consumption patterns, improving brand loyalty while increasing revenue.

Boost registrations and e-mail marketing

Registration Analytics identifies what content has the greatest opportunity for converting anonymous audience members into registered audience members to increase a publisher's marketable records.

Make digital subscriptions work for you

Based on behavioral factors such as most popular pages and content that is most-often consumed by the loyal audience, Paywall Analytics identifies the best place to implement a paywall on your site to maximize revenue.

Match your events to your audience

Get the most revenue out your in-person or virtual events with Event Analytics, a new capability that identifies the potential event attendees based on media consumption preferences and geographic location.

The Audience Data Hub integrates organization and user data with audience engagement and content performance data to provide powerful metrics for increasing your online revenue. Our flexible data modeling framework makes it easy to customize the Audience Data Hub for your specific business requirements. Add attributes, data sources, or data connections and see them displayed immediately in easy-to-read dashboards and reports.

Support your existing business practices

We use an Adaptive Schema to model your unique audience engagement and editorial lifecycles so that you get precisely the categories of data you need.

Discover exactly how your audience engages

Ingestion Service records and interprets behavioral data from your web logs and from the Scout Analytics Tracking Code, producing powerful insights into audience engagement patterns to guide marketing and editorial strategy.

See everything in one place

Integration Service integrates behavioral data with organization, user, and contract data, showing you a single consolidated view of your audience to identify opportunities for boosting engagement.

Trust what you see

Integrity Service checks the quality of incoming data, flagging missing or incorrect values and yielding highly reliable, actionable information about your audience.

Get the highest possible return on your investment in Scout Loyalty Optimizer. Through regular consultations with a Scout Revenue Advisor, a behavioral analytics expert, you'll learn why and how to use behavioral analytics to analyze, segment, target, and grow your audience. You'll also receive ongoing support for integrating behavioral analytics best practices into your audience development, editorial, and sales organizations.

Accelerate results

Our Quick Start methodology tailors best practices for behavioral analytics to your particular business, so you see real benefits fast with minimal disruption of your existing workflows and systems.

Align your teams for maximum revenue impact

Receive expert Change Management Guidance to ensure that everyone in audience development, editorial, and sales learns to operate from the same behavioral analytics playbook.

Integrate behavioral analytics best practices into your operations

Use Audience Tracking to track and quantify incremental changes in audience size and engagement so you can establish revenue objectives and institutionalize the use of behavioral analytics across your operations.