Optimizing Online Revenue
Based on Audience Engagement

Do you monetize your ad impressions as if they are all the same? If so, you're leaving revenue on the table. Your inventory consists of a relatively small number of high-value Fans diluted by a relatively large number of lower-value Fly-bys. By selling all your impressions at the same price, you underprice your premium inventory and overlook ways to make more money from your lower-quality inventory.

This white paper shows you to how to:

• Segment your audience by loyalty.
• Boost your sell-through rates.
• Increase your online revenues.

Loyalty-Based Segmentation for Media Publishers:

Optimizing Online Revenue Based on Audience Engagement

7 pages with infographics (PDF)