Maximizing Revenue and Profit Online

Recent research from Scout Analytics shows that by aligning license prices with actual customer engagement, companies can boost their average revenue per user (ARPU) by 10-15 percent while increasing their overall revenue and profit. What's more, you can raise ARPU simply by applying existing business practices to current customers, which gives you more control and quicker results than alternative strategies for growing revenue and profit.

This white paper shows you to how to:

• Evaluate the effectiveness of your current licensing and pricing strategy.
• Use a Demand Map to identify pricing discrepancies among customers.
• Target customers for product, pricing, and account management programs to increase revenue and profit.

License Revenue Optimization for Paid Content:

Maximizing Revenue and Profit Online

9 pages with infographics (PDF)