Recurring Revenue Management Buyer's Guide
Recurring revenue management maximizes the lifetime value of customers by:
- Predicting renewal behavior
- Optimizing product packaging and pricing
- Maximizing conversions on sales and marketing promotions
The critical factor is understanding a customer's perception of product value through their usage and accurately aligning product packaging, pricing, and promotions. This buyer's guide will provide you with a primer on recurring revenue management and a list of requirements for evaluating solutions.
