Maximizing the Lifetime Value of Subscribers

Scout Analytics™ is a revenue optimization solution that helps digital publishers discover and monetize the sources of subscriber loyalty. The software-as-a-service (SaaS) solution provides deep insight into subscriber loyalty, enabling a publisher to increase subscription revenue. Through powerful dashboards, patent-pending behavioral analytics, and workflow automation, Scout Analytics reveals previously hidden revenue opportunities.

Scout Analytics leverages a platform purpose-built for digital publishing. The platform aggregates, analyzes and acts upon usage, firmographic, and CRM data in order to drive top-line revenue. Powered by patent-pending Demand Rating™ technology, Scout Analytics scores the loyalty of each individual subscriber, identifies revenue opportunities, and initiate the proper workflow to monetize.

Scout Analytics | Subscription Revenue Edition contains three applications designed to target and optimize specific revenue opportunities.

Scout Revenue Assurance finds latent demand in the form of unlicensed use to create up-sell opportunities.

Scout Revenue Expansion provides a recommendation engine to targets cross-sell opportunities.

Scout Revenue Retention focuses on identifying at-risk visitors.