Posted by: Pete Horadan Last week, Matt reflected on how the changing business environment has made customer demand metrics derived from usage data mission critical. So I thought that I’d pick up where he left off in terms of what is missing from current web analytics. Web Analytics one piece of the puzzle. Web analytics are an importance piece of the analytical puzzle. Through logfile, page tagging and click analytics technology, organizations can get a good understanding of the popularity of the content they are providing to their customers. Hits, Page Views, Visits, Sessions, Bounce Rate, Click-paths and % Exit all give insight into the product offering itself that helps organizations refine them. For product managers, web analytics are […]
Archive | Behavioral Analytics
Understanding Demand in a Recurring Revenue Business: Part 3 of 3
Posted by: Matt Shanahan Measuring demand has moved. The broad transition from product offerings to service offerings has driven the need for new means of measurement. In a classic product business, where product delivery is a discrete event, the health of the business can be accurately determined through the analysis of purchase and fulfillment data. But in a service business, with the offering delivered over time and on-demand, it’s not nearly as simple. In a service, the purchase behavior is decoupled from the fulfillment process, introducing a whole new set of longitudinal variables into the equation and making purchase data as the single indicator of customer demand, obsolete. The elemental question shifts from “Was it shipped?” to “How is it […]
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