Posted by: Matt Shanahan I did a little math last night to look at the gross revenue efficiency of an FT subscriber vs. a HuffPo reader. Currently, the FT has 149,000 individual subscribers. Using the US price of $4.25/week (lower rate than the UK rate), the 149k subscribers generate $32,929,000 per year (the actual number is likely higher). HuffPo is generating about 30M per year with an average of revenue of $1/reader/year. Now which model is more efficienct? The FT’s digital operations is on pace to generate about $200M in 2010. This comes from the 149k subscribers, 2.5M registered users, and 1,000 corporate subscriptions – a base of somewhere between 2.7 and 2.8M readers. In the HuffPo model, they need […]
Archive | August, 2010
The Metered Model: Part 1
Posted by: Matt Shanahan One of the hot topics with our customers right now is the metered model. The metered model blends advertising and subscription revenue by recognizing some visitors have higher or unique demand for the content and are willing to pay for the right to consume it. The metered model assumes an audience can be segmented according the the value they derive from the publisher’s content. In the metered model, the publisher utilizes different pay points to package the content in the right monetization model for the right audience member. These pay points can be the following: High Demand: Visitors can view a certain amount of content within a particular time period. Premium Content: Some content is free, […]
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