Posted by: Pete Horadan So we’ve been making the point all along that Demand Rating™ provides a new lens on subscriber loyalty. Realistically though, the usefulness of behavioral analytics or web analytics are gated by accuracy. So how do you get accurate online metrics? What’s really knowable? Let’s start with usage tracking. The traditional approach is through the use of tracking cookies. A cookie is a small piece of data that is stored on a device by the application. Each new browser that accesses an application is given a cookie, and the application relies on that cookie to track user behavior. The issue, of course, is that the cookie method of tracking is wildly inaccurate, and it’s simple to see […]
Archive | February, 2010
Our Culture of Measurement
Posted by: Matt Shanahan John Lovett has an interesting post Building a Culture of Measurement. The title and content caught my eye because it was embodied a big force behind the development of Demand Rating™. As John stated in his post, “Culture consists of values, beliefs, legends, taboos and rituals that all companies develop over time.” Below are some of our values and beliefs behind Demand Rating. Scout Analytics set out to measure one of the most critical variables in sales, marketing, and product management: visitor loyalty. Our culture is marked by pursuit of an astonishingly simple measurement that has dramatic impact on results. The Demand Rating measurement was originally sparked from a book called How to Measure Anything and […]
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