Press Releases

7/12/2010
The NASDAQ OMX Group Builds Subscriber Loyalty With New Analytics Services

Stock Market Data Provider Leverages Outsell Scout Analytics™ to Measure Subscriber Needs, Strengthen Engagement
 

7/12/2010
Scout Analytics™ Dashboard First to Tap Visitor Loyalty Metric to Increase Revenue

The company’s segment prediction technology improves targeting with engagement metrics
 

4/14/2010
Scout Analytics™ Begins Tracking Visitor Awareness and Response to Adobe’s Flash Cookies

Behavioral Analytics Company Identifies 7% of Flash Cookies Are Deleted
 

2/17/2010
Scout Analytics™ Quantifies the Inaccuracy of Cookies as a Measure of Unique Visitors

Even a 100% Reliable Cookie Overstates User Counts 2 to 4 Times
 

1/25/2010
Scout Analytics™ Accelerates Insights for Internet Securities Inc.

Global Financial Company Leverages SaaS Analytical Application Rather Than Build Their Own
 

1/19/2010
Scout Analytics™ Closes 2009 On High Note As Behavioral Analytics Provides Demand Intelligence

Strong Customer Adoption Validates Unmet Needs and Market Potential
 

1/12/2010
Scout Analytics™ Forecasts 2010 Trends in Behavioral Targeting

Depth of Customer Relationship Will Define Success in Revenue Optimization for Content Providers