Seattle, Wash. – September 30, 2024 – Scout Analytics, the leading provider of recurring revenue management solutions, today announced that Aspermont Limited, an Australian-based international media group, has selected Scout Sales to retain and grow customer relationships. By integrating large volumes of customer usage data, Scout Analytics harnesses predictive analytics capabilities to help Aspermont determine which customers are likely to renew their subscription based on the value they are receiving, and which customers may require additional training and support from customer success teams to increase satisfaction.
Aspermont Limited provides premium and highly targeted Business-to-Business (B2B) information services delivered through print, conferencing and online media channels. With customers in the resource and construction sectors across the world – including offices in Australia, United Kingdom, Hong Kong and Brazil – Aspermont wanted to ensure that the large volume of usage data being produced was fully leveraged to maximize customer satisfaction.
“With brand leaders over 180 years old, Aspermont’s publishing business was founded on high quality, unique, editorial content extended to an ever-widening suite of information and analysis services. Maintaining relevance amidst the changing needs of our communities is vital to our success, and understanding those needs requires continual analysis,” said Alex Kent, Group Head of Online Strategy for Aspermont Limited. “Scout Analytics will help us to further identify behaviour trends within our consumer base, and empowers our editorial focus to quickly adjust for consumers and the overall market. In addition to enabling our support teams to increase value to our customers, Scout Analytics is also a key support tool for aiding new product development.”
“In the subscription economy, customer relationships are the number one priority,” said Matthew Shanahan, senior vice president of strategy and marketing. “With Scout Analytics, Aspermont will be able to ensure value delivery in order to foster long-term relationships.”
About Aspermont Limited
Aspermont’s primary business is the production of Business to Business (B2B) information services, across the resource and construction sectors, delivered through print, conferencing and online media channels. These are also complimented with a suite of additional service offerings, including industry specific search engines, archives and directories, tailored editorial facilities and graphic design capability.
About Scout Analytics
Scout Analytics is the leading provider of cloud-based recurring revenue management solutions. The Scout Analytics platform transforms usage data into predictive analytics for customer renewal behavior and trial conversions. Our solutions are designed to reduce customer and revenue churn, increase renewal revenue yield, optimize rate plan performance, and maximize trial conversions. With over 120 customers, Scout Analytics is proven to increase annual recurring revenues by 10-15%. Scout Analytics is currently delivering recurring revenue management solutions across multiple industries including information services, SaaS, and digital media. The venture-backed company is based in Issaquah, Washington. To learn more about Scout Analytics, visit www.scoutanalytics.com or call 425.649.1100.
