Seattle, Wash. – April 26, 2024 – Scout Analytics™, the leader in revenue intelligence solutions for publishers, today announced the public launch and general availability of Event Analytics, the publishing industry's first event revenue optimization solution. As an enhancement to Scout® Loyalty Optimizer, Event Analytics identifies who and where the largest audience is for an event based on their online behavior.
Gone are the days where audience value to event managers and marketers was heavily based on factors such as industry and title. Publishers now understand that behaviors are the new demographic. Monetizing an audience in the digital realm comes down to harnessing the millions of online interactions that occur with their media and establishing behavioral segmentation that reveals when and why a user is relevant to an advertiser. Specifically, behaviors reveal what a user's interests are, when his or her interests are peaking or waning, and whether he or she is likely to engage.
"We're excited to bring the power of big data insights to the events business," said Matthew Shanahan, senior vice president of strategy for Scout Analytics. "For too long, publishers have had to make decisions based on demographic or firmographic segmentation of an audience to plan and market events. Using Scout Loyalty Optimizer's new Event Analytics, our customers can inform their strategies with real-time, accurate behavioral segmentation."
Event Analytics is a groundbreaking solution leveraging big data to help publishers optimize their event planning, marketing, and sales. Sifting and analyzing the millions of interactions with site content, Event Analytics provides exclusive insights for sales, marketing, and business development teams. For example, Event Analytics customers can discover:
Unlike list or database rentals that provide only demographic or firmographic data, Event Analytics provides behavioral segmentation for real-time insights into audience interests. The behavioral segmentation from Event Analytics enables publishers to accurately plan, target, and sell events and optimize revenue.
Webcast on Event Analytics
Join Amandeep Sandhu, director of audience engagement and analytics for UBM Electronics, and Matt Shanahan, SVP of strategy with Scout Analytics, for an executive webcast, focused on new methods of converting your online audience into event attendees. Click below to register:
http://scoutanalytics.com/events_online.asp?nx=2
About Scout Analytics™
Scout Analytics is the leader in revenue intelligence solutions specifically designed for publishers. Scout Analytics' unique solution allows publishers to predict, target, and monetize visitor engagement. Scout Analytics is a venture-backed company headquartered in Issaquah, Washington. To learn more about Scout Analytics, visit www.scoutanalytics.com or call 425.649.1100. Scout Analytics is a trademark of Scout Analytics, Inc. Scout is a registered trademark of Scout Analytics, Inc.
