Press Release
Incisive Media Taps Big Data to Build Long-Term Relationships
Scout® Yield Optimizer Selected to Enable Data-driven Sales and Support
Seattle, Wash. – April 24, 2024 – Scout Analytics™, the leader in revenue intelligence solutions for publishers, announced today that leading B2B publisher Incisive Media has selected Scout Yield Optimizer to segment its audience for sales and support engagement.
Incisive was seeking a method to harness big data and segment its audience to rank each customer's satisfaction based on price versus usage. With this new insight, their goal was to improve customer satisfaction by better helping each customer utilize the full value of their service. After a thorough evaluation, the company selected Scout Yield Optimizer, a revenue intelligence solution and advisory service, to give them the best possible optics into what they wanted to accomplish.
"Digital subscriptions bring new revenue streams and new retention strategies in the corporate world," said Jon Bentley, Head of Digital Commercial Development for Incisive Media. "As Incisive Media builds new solutions for our corporate customer, we face the sales and support challenge of making sense of usage data across thousands of customers of different sizes and with different needs. Our focus is continuously on our customers, and the Scout Yield Optimizer service provides the detail and resolution we require to build long term relationships."
Using the patent-pending Demand Rating™ metric, Scout Yield Optimizer gives publishers a more detailed view into its customers. Demand Rating calculates a unit price of content for each customer based on consumption patterns, and ranks each customer on the value received. The Demand Map uses the Demand Rating to segment customers according to the value received, which gives sales teams a detailed view of who is at at-risk and who would be a good prospect for up-sell.
"A critical success factor for managing digital subscriptions is harnessing big data," said Mark Upson, chief executive officer at Scout Analytics. "Scout Yield Optimizer organizes and analyzes the millions of customer interactions associated with Incisive Media's digital subscriptions to identify which are at-risk and which are targeted for up-sells. These segmentations give the client support and sales team powerful new insights on when and how to engage customers."
About Scout Yield Optimizer
Scout Yield Optimizer is a revenue intelligence application that reveals precisely how customers engage with content so sales teams can set an optimal price for every contract based on actual customer behavior. With powerful behavioral analytics in Scout Yield Optimizer, an online service company can significantly increase yield from subscription renewals and trials.
About Scout Analytics
Scout Analytics is the leader in revenue intelligence solutions specifically designed for publishers. Scout Analytics' unique solution allows publishers to predict, target, and monetize visitor engagement. Scout Analytics is a venture-backed company headquartered in Issaquah, Washington. To learn more about Scout Analytics, visit
www.scoutanalytics.com or call 425.649.1100. Scout Analytics is a trademark of Scout Analytics, Inc. Scout is a trademark of Scout Analytics, Inc.
