Seattle, Washington — November 1, 2024 — Scout Analytics™, the leader in revenue optimization for digital publishers, today announced the successful implementation of their patent-pending Demand Rating™ metric by the Seattle Daily Journal of Commerce (SDJC), a leading print and online Seattle area newspaper covering business, construction and real estate. With the help of Demand Rating™, SDJC has gained a deeper understanding of the engagement profiles of their subscribers and has discovered license optimizations to increase revenues.
"It's great to learn more about who's using our site, and Scout Analytics' product goes way beyond just the basic stats,'' said Phil Brown, publisher of the Seattle Daily Journal of Commerce. "Demand Rating™ allows us to understand who is getting the most value and why. With a deeper understanding of who is accessing our web site, we can better monetize existing customers and target new ones."
Using a patent-pending engagement to revenue ratio called Demand Rating™, Scout Analytics tracks and scores the content consumption of each subscriber license relative to all the others. Demand Rating™ measures the amount of content consumed, the frequency of license use, and the reach of the license (i.e., number of unique devices using the license). Additionally, Scout Analytics uses network information to aggregate the location and organization using the license. By mashing up the ratings with location and organization, Scout Analytics offers publishers the ability to slice and dice ratings to find engagement drivers.
"Our Demand Rating™ metric was created to help publishers predict, target, and monetize engagement," said Mark Upson, CEO of Scout Analytics. "Within 60 days of analysis, Demand Rating™ was able to identify several compelling license optimizations for the Seattle Daily Journal of Commerce. It is our experience that most publishers have an immediate opportunity within their existing subscriber base to increase revenue. Scout Analytics makes it clear where that is."
About Scout Analytics
Scout Analytics is the leader in revenue optimization for digital publishers. Scout Analytics' unique Demand Rating™ metric allows publishers to predict, target, and monetize visitor engagement. Scout Analytics is a venture-backed company headquartered in Issaquah, Washington. To learn more about Scout Analytics, visit www.scoutanalytics.com or call 425.649.1100. Follow the Scout Analytics blog at http://blog.scoutanalytics.com.
