Seattle, Washington — October 25, 2024 — Scout Analytics™ today announced that Elsevier Business Intelligence (Elsevier BI) is using Scout Analytics, a service to help digital paid-content providers increase revenues by matching each subscriber with the licensed content that will best meet their needs.
Elsevier Business Intelligence is a leader in the field of healthcare information for biopharma and medical device professionals. Built on the heritage of F-D-C Reports, Windhover Information, and Medtech Insight, the company has expanded its paid content, combining news and information together with insight and analysis. With Scout Analytics, Elsevier BI can look more closely at subscribers' usage of their licensed content—analyzing the information to improve content offerings in order to meet subscribers' needs.
"Scout Analytics is helping us understand the relationship between engagement and revenue, essentially identifying potential pricing disparities in our subscriber base," said Gerry Stoia, President, Elsevier BI. "This gives us the ability to align the right license to the right subscriber to create the right value."
As publishers and information providers broaden their content offerings, from articles to workflow tools, they have more revenue-generating opportunities. But by introducing new options without focusing on the needs and interests of subscribers, they risk subscriber "defections" and lost renewals to competitors. Scout Analytics helps to address this challenge. The service has uncovered opportunities for content providers to grow subscription revenues by 10-20 percent.
"Scout Analytics truly understands the publishing industry, and their combination of cutting-edge analytics and advisory services is unmatched," said Adam Gordon, Vice President of e-strategy and Development, Elsevier BI. "The lens they are giving us into our subscribers' needs will help take us into the future, leading to innovations we might not have considered before."
Using a patent-pending Demand Rating™ technique, Scout Analytics enables license optimization by rating subscribers' engagement as a ratio of revenue to identify such issues as under-utilization, or unlicensed use. Scout Analytics also includes the expert advisory services to identify actionable programs for monetizing the findings.
"Subscriber loyalty has become a new metric for success within the paid content industry," said Mark Upson, Chief Executive Officer, Scout Analytics. "Elsevier BI is now living and breathing this approach, which will benefit the company and its subscribers."
About Scout Analytics™
Scout Analytics is the leader in revenue optimization solutions for digital publishers. Scout Analytics' unique SaaS offering provides behavioral analytics that predicts, targets, and monetizes visitor loyalty. Scout Analytics is a venture-backed company headquartered in Issaquah, Washington. To learn more about Scout Analytics, visit www.scoutanalytics.com or call 425.649.1100. Follow the Scout Analytics blog at http://blog.scoutanalytics.com.
