Seattle, Washington — Jan. 25, 2010 — Scout Analytics™, the leader in behavioral analytics for maximizing the lifetime value of customers today announced that global financial news and information service provider Internet Securities Inc., has successfully deployed the Scout Analytics solution to identify and quantify revenue opportunities for paid content within its existing customer base. Within several days, Scout Analytics was instrumented and operational providing real-time dashboards indicating the strength of customer demand.
Like most paid content providers, Internet Securities has traditionally built custom analytics and reports to enhance operational decision-making. After evaluating Scout Analytics, Internet Securities saw the leverage of a SaaS solution for streamlining IT operations, identifying untapped revenue opportunities, and having a continual delivery stream of new leading-edge analytics. When compared to the cost of building comparable analytics on their own, Scout Analytics has quickly proven its value.
"Unlike web analytics products which are more or less toolkits, Scout Analytics provides a purpose-built analytical application for paid content providers," said Antonio Monteiro, CIO for Internet Securities Inc. "Our first focus is to use Scout Revenue Assurance to analyze and act on unlicensed use, saving our team from tedious, time-consuming analysis of web and applications logs."
Scout Analytics is a suite of applications designed for content providers who want to target and optimize revenue opportunities in their customer base. Scout Revenue Assurance is an application that finds latent demand in the form of unlicensed use to create up-sell opportunities. Scout Revenue Expansion provides a recommendation engine to targets cross-sell opportunities. Scout Revenue Retention focuses on identifying renewal risks. Through powerful dashboards, patent-pending analytics and workflow automation, Scout Analytics delivers a comprehensive solution.
Scout Analytics has accelerated insight for Internet Securities in a number of ways. Scout Analytics was operational in a couple of days eliminating the time lag of designing, developing, and implementing a custom solution. Additionally, Scout Analytics made results available in a real-time dashboard eliminating the dependence of IT operations to run and distribute custom reports. Scout Analytics also provides automated compliance reports to instantly produce customer-facing reports on-demand for sales teams. Finally, the dedicated capacity of Scout Analytics' statisticians, developers, and analysts compared to part-time IT staffing is delivering additional analytics enhancements at a rapid rate.
"Toni and the Internet Securities team are a great example of IT leadership," said Mark Upson, president and CEO of Scout Analytics. "In facing the challenge of trading off customer vs. corporate requirements, they were uncompromising. By leveraging Scout Analytics, Internet Securities could maximize the investment of internal resource toward their product while tapping external resources to extend their analytical capabilities."
About Scout Analytics
Scout Analytics is the leading provider of behavioral analytics that help measure and monetize customer demand to increase profits for recurring revenue businesses. Scout Analytics' unique SaaS offering delivers revenue optimization across multiple industries, including real estate, financial information services, SaaS and digital media.
Scout Analytics is a venture-backed company headquartered in Issaquah, Washington. To learn more about Scout Analytics, visit www.scoutanalytics.com or call 425.649.1100. Follow the Scout Analytics blog at http://blog.scoutanalytics.com/.
