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Your Revenue Analyst in the Cloud

Scout Analytics™ is the leading provider of revenue intelligence solutions that enable information services, media publishing, and software-as-a-service companies to leverage behavioral analytics to maximize their online revenue and profits.

The Challenge

Cloud computing is forcing a seismic shift in how information, media, and software companies do business. They're repackaging physical content as online services, rethinking product definitions and pricing, and re-envisioning their revenue models. And they're waking up to powerful—and mission-critical—new ways of measuring customer behavior.

Before the Internet, you delivered content in physical form, monitored customer satisfaction by tracking purchase behavior, and measured success by counting orders. But once the newspaper landed on the porch or the magazine slid into the mailbox, how did customers actually engage with your content? Was it consumed cover to cover or tossed into recycling? Read by one person or four? Used at work or on vacation? You had no practical way of knowing.

That was then. Today, the Cloud not only enables you to re-invent physical products as online services, it also allows you to gather engagement metrics to monitor customer loyalty and demand. Without this vital customer knowledge, you're flying blind when it comes to packaging and pricing your content. And that means you're most likely leaving significant revenue—and profits—on the table.

The Solution

Scout Analytics' managed service combines patent-pending behavioral analytics, data integration, and ongoing support from an expert revenue advisor to quickly uncover meaningful patterns of online engagement and reveal untapped sources of subscription, advertising, and transaction revenue. With keen, ongoing insight into customer loyalty and demand, companies can continually refine their pricing, packaging, and audience development for maximum revenue impact and customer loyalty.

At Scout Analytics, we deliver complete solutions that help companies quantify and optimize their digital revenue operations. We're a venture-backed company led by a veteran executive team with extensive experience in revenue analytics, SaaS, CRM, and market development. We're headquartered in Issaquah, Washington.

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