In the News

B2B Media BusinessABM Annual: Preview of new research
5/1/2012 B2B Media Business
American Business MediaABM Conference sessions offer advice on shifting business focus to users
5/1/2012 American Business Media
American Business MediaEvent profits rise when events are your primary business, research shows
4/24/2012 American Business Media
Folio MagazineCQ Roll Call Partners with Scout Analytics to Drive Paid Content Revenue
4/18/2012 Folio Magazine
Folio MagazineManaging the Digital Audience
4/17/2012 Folio Magazine
eMedia VitalsProfit is more important than monthly unique visitors
2/29/2012 eMedia Vitals
AdotasFive Ways Interactive Content Can Boost Web Revenues
2/16/2012 Adotas
Folio MagazineProspecting Up-sells with Behavioral Analytics
1/4/2012 Folio Magazine
eMedia VitalsHow to turn anonymous visitors into revenue generators
1/3/2012 eMedia Vitals
EContent MagazinePrint vs. Digital: An Analysis of the Monetization Model
11/25/2011 EContent Magazine
Folio MagazineDigital Ad Impressions 47 Percent Lower than Print Counterpart
11/15/2011 Folio Magazine
B2B Media BusinessScout Analytics debuts Scout Research
11/15/2011 B2B Media Business
eMedia VitalsGetting smart about digital revenue
11/15/2011 eMedia Vitals
The GuardianHow can we stop publishers inflating circulation?
10/17/2011 The Guardian
DigidayHow the Big 3 Plan to Gang Up on Google
9/15/2011 Digiday
GigaOmThe paywall debate: monetizing news in the digital era
9/9/2011 GigaOm
Publishing ExecutiveMonetizing Data: Don't Be Scared by Scarcity
8/10/2011 Publishing Executive
Nieman Journalism LabThe newsonomics of ARPU
8/4/2011 Nieman Journalism Lab
TechFlashStartup Q&A: Mark Upson of Scout Analytics on revenue growth
7/22/2011 TechFlash
eMedia VitalsScout Analytics' Shanahan: Content consumption equals value
5/19/2011 eMedia Vitals
Engagement matters. We get that. So how do you improve it?
5/19/2011 eMedia Vitals
guardian.co.ukDangerous blend: how lines between editorial and advertising are blurring
5/16/2011 guardian.co.uk
paidContent.orgTime To Look For Readers, Not Clicks
5/10/2011 paidContent.org
Columbia Journalism ReviewThe Story So Far: What We Know About the Business of Digital Journalism
5/10/2011 Columbia Journalism Review
Folio:Five Reasons Why Users Are Underpaying for Your Content
4/13/2011 Folio:
AdWeekCould the Times Paywall Actually Work?
4/7/2011 AdWeek
BtoB Media BusinessBringing 'predictive pricing' to charging for online content
4/4/2011 BtoB Media Business
Christian Science MonitorNew York Times paywall: Savior of journalism or confusing debacle?
3/29/2011 Christian Science Monitor
eMedia VitalsScout adds 'demand map' to paid content platform
3/28/2011 eMedia Vitals
AdExchanger.comUp Against The AdWall
2/15/2011 AdExchanger.com
AdweekAnalyst: Publishers Need Ad Wall to Supplement Pay Wall
2/14/2011 Adweek
BtoB Media BusinessThe return of optimism
2/11/2011 BtoB Media Business
Your fan base and its revenue potential
2/3/2011 BtoB Magazine
How Newspaper Shareholders Should Think About The Paywall Question
2/3/2011 Business Insider
paidContent.orgCan The Daily Get To Profitability?
2/2/2011 paidContent.org
Paywalls soften but don't alleviate the online advertising problem
2/1/2011 eMedia Vitals
Pay Walls Crumble
1/30/2011 Adweek
Now Public, Demand Media Has Bigger Market Cap Than NYT
1/27/2011 Folio Magazine
Demand Media's Planet of the Algorithms
1/26/2011 Businessweek
Web Site Fans Worth 50x as Much as Fly-Bys
1/20/2011 Folio Magazine
How Much Is That ‘Unique User’ Worth?
1/20/2011 min Online
Demand Media To Go Public This Month, Seeks $138 Million
1/13/2011 Folio Magazine
Content Farm Company Demand Media to Go Public
1/13/2011 mediabistro.com
Knowing More About Your Paid Content Users
12/15/2010 Folio Magazine
3 ways to improve your ROE (return on editorial)
11/1/2010 eMedia Vitals
Elsevier Business Intelligence taps Outsell Scout Analytics to maximize subscription revenue
10/28/2010 BtoBonline.com
Attention Economics Pricing in Advertising: Cost Per Second
10/19/2010 AdExchanger.com
A New Metric For Audience Buying And Selling: The ARPU
9/9/2010 AdExchanger.com
Follow the money
9/1/2010 eMedia Vitals
Is $10 The Magic Number In Online Publishing?
8/24/2010 paidContent.org
The Ten Dollar Standard in Online Content
8/24/2010 Big Think
Determining Who Will Win, Who Will Lose On Paid Audience
8/20/2010 Folio Magazine
NASDAQ uses analytics to bring more precision to its paid content offerings
7/19/2010 eMedia Vitals
Scout Finds Who’s Engaged and Why
7/14/2010 Adotas
Publishers At Analytics Fork in the Road
7/13/2010 Outsell Insights
More On Buying Banners = Burning Money: The Guarantee
7/13/2010 MediaPost
Attention Economics in Online Advertising
7/12/2010 AdExchanger
Placement + Audience Selling = More Revenue
6/8/2010 Audience Development
Given Data And Media’s De-Coupling, Should A Data Company Be Selling Media, Too?
6/2/2010 AdExchanger.com
A Case of Attacking Account Abuse
4/30/2010 EContent Magazine
Scout Analytics Bringing Actionable, Behavioral Insights To Publishers
4/27/2010 AdExchanger.com
My Interview with Adobe Chief Privacy Officer
4/19/2010 Web Analytics Demystified
Web users wise-up to Flash cookies as deletion rate rises, says Scout
4/15/2010 Research Magazine
Report: More Users Delete Flash Cookies
4/14/2010 MediaPost
Bad news for BT: Flash cookies are becoming a less effective way to track consumers
4/14/2010 Econsultancy
Report: 7% of devices delete flash cookies
4/14/2010 BizReport
Flash cookies get deleted, skew audience stats as much as 25 percent
4/14/2010 VentureBeat
A more useful web metric: lifetime value of a visitor
4/9/2010 eMedia Vitals
Dot-Complicated: Measuring Traffic on the Web
2/19/2010 Wall Street Journal
Typing 'cadence' used to identify authorized database users, lock everyone else out
2/19/2010 Engadget
Firm uses typing cadence to finger unauthorized users
2/19/2010 Ars Technica
How Unique Is A Unique Visitor?
2/18/2010 Silicon Alley Insider
Security Co. Keystroke Data To Support Behaviorally Targeted Ads
2/18/2010 MediaPost Behavioral Insider
The Problem with Web Analytics
2/18/2010 Inc.
Scout Analytics taps typing rhythm for web measurement
2/17/2010 research.
Outsell introduces service to help boost subscription revenue
2/17/2010 BtoB Magazine
Scout Casts Fresh Doubt on Cookie Counts
2/17/2010 MrWeb
Study: Cookies Overcount Unique Users On Pay Websites
2/17/2010 BNET
Biometrics firm confirms: User counts for websites are 2-4 times too high
2/16/2010 VentureBeat
Scout Analytics: They Know Your Customers
2/8/2010 Web Analytics Demystified
Outsell Scout Analytics: A Strategic Partnership
2/1/2010 Information Today
Moving Target: Understanding Customer Demand
2/1/2010 Information Today
Internet Securities Enlists Scout to Track Rogue Access
1/25/2010 Inside Market Data (Subscription Required)
Scout Grows Monitoring Tools
1/11/2010 Inside Market Data (Subscription Required)
Firms Poised to Pounce on Paid News
11/19/2009 MarketingVOX
Outsell and Scout Analytics Partner To Deliver Web-Based Subscription Analytics Services, Helping Paid Content Providers Drive New Revenue
11/18/2009 Pub-Intel.com
Deep-Dish Analysis Tool Promises Path to Paid Content
11/9/2009 min's b2b
Outsell Partners With Scout To Help Publishers Maximize Paid Subscriptions
11/4/2009 Online Media Daily
Outsell, Scout Analytics form partnership
11/4/2009 BtoBonline.com
Outsell, Scout Analytics Launch Subscription Analytics Tool for Paid Content Providers
11/4/2009 Audience Development
Subscription management gets strategic
10/29/2009 eMedia Vitals
Scout Analytics™
7/23/2009 SandHill.com
AdmitOne’s new tool to make subscription-based sites more profitable
6/29/2009 VentureBeat
Scout Analytics Plugs Revenue Leaks
4/6/2009 Data Security Podcast
Realtors sold on software that ferrets out illicit password sharing
3/3/2009 Network World
MLS security: the rhythm of typing
2/23/2009 Inman News
Why AdmitOne could be a 10-year-old Overnight Success
1/14/2009 NetworkWorld
Insider's Perspective: Tools for Revenue Optimization
1/4/2009 Information Today
Widespread Account-Sharing Threatens Corporate Security, Revenues
11/13/2008 Dark Reading
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