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| CUSTOMER SPOTLIGHT Internet Securities Inc. “Unlike web analytics products which are more or less toolkits, Scout Analytics provides a purpose-built analytical application for paid content providers.” Antonio Monteiro Chief Information Officer |
Revenue Optimization for Digital Publishers
The digital publishing industry is a broad set of verticals, business models, and delivery channels. The industry serves a variety of markets, customers and audiences. All together there are more than 7,000 individual companies with revenues of nearly $270B serving 12 categories of verticals including the following:
B2B Trade Publishing
Company Information
Real Estate
IT & Telecom Research
Market Research
Legal, Tax & Regulatory
News Providers
Scientific, Technical & Medical
Search & Aggregation
Education & Training
Credit & Financial Information
Yellow Pages & Directories
| What will you use? |
| Scout Analytics is a part of a new, emerging category of behavioral analytics that enable publishers to quickly become super crunchers of usage data - allowing them to gain deep insight into access and usage patterns, offer individualized offerings, and maximize revenue. |
| Read our blog on analytics Digital Equilibrium |
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