Digital Content
Scout Analytics provides deep insight into audience demographics and behavior enabling providers of digital products and services to optimize CPMs, CPLs, or subscription revenues.
The Digital Content industry is a broad set of companies, business models, and delivery channels. The industry serves a variety of vertical markets and audiences. All together there are more than 7,000 individual companies with revenues of nearly $400B serving 12 categories of verticals including the following:
B2B Trade Publishing
Company Information
Real Estate
IT & Telecom Research
Market Research
Legal, Tax & Regulatory
News Providers
Scientific, Technical & Medical
Search & Aggregation
Education & Training
Credit & Financial Information
Yellow Pages & Directories
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