Creating Harmony between Customer Success and Marketing

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When Customer Success teams and Marketing teams work well together, they can create superior customer experiences that literally speak for themselves – turning customers into vocal advocates. But frequently the relationship between these organizations is a tense one, as marketers are perceived as wanting too much out of too many customers, too early.

Join Matt Shanahan from ServiceSource and Brian Gladstein from Explorics as they discuss how to build stronger, more personal ties to customers through collaboration between Customer Success Professionals and Marketers. They’ll discuss:

The impact of customer success software on marketing effectiveness
The role that customer success managers play in acquiring revenue and increasing customer lifetime value
Why customers are more eager than ever to participate in marketing activities – as long as they are relevant, timely, and worth their while

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