White Paper: Managing Profitable Customer Relationships in the Service Value Chain

Admist the migration from products to services, the basis of the customer relationship has changed. With that change, a service provider needs to develop and adopt new optics in order to maximize revenue. To maximize lifetime value of customer relationships, understanding demand through usage becomes a critical competency for service providers. Without increased optics into customer usage, service providers are flying blind on revenue and profits.

This white paper provides:

An overview of the service value chain.
A framework for managing profitable customer relationships.
A business case to take action.

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